Engine
Vertical

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Turn every customer journey
into a mission.

An engagement engine that turns everyday customer actions into missions, progress and rewards, with measurable business outcomes.

Discover

Play

Progress

Reward

Business outcome

Customers don’t need
another app.
They need a reason
to come back.

Don’t build apps.
Build campaigns.

The game is the medium.
The value is what your customers do through it.

The engine

One engine. Endless missions.

Modules

Mission Engine
Content Engine
Progression
Rewards
Analytics
White-label coreNickAcademy Engine

Verticals

Telco
Banking
Education
Fiber
Enterprise

Mission path · Telco

From plan to upgrade.

The experience changes. The engine stays the same.

Start from the KPI

What behavior
do you want?

The brand brings

  • Campaign objective
  • Audience
  • Desired behavior
  • Brand assets
  • Prize or incentive
→

The engine returns

  • A branded game world
  • Missions and challenges
  • Leaderboard and rewards
  • Live campaign analytics

From marketing brief to a live, measured branded experience, in days.

Six ways partners use it

Every marketing goal
has a game.

AwarenessA viral campaign game around a launch
EngagementChallenges, leaderboards and streaks
AcquisitionRewards for sign-ups and real actions
Product adoptionMissions that drive feature usage
EducationTeach a product or message through play
LoyaltyAn ongoing world with recurring rewards

Inside the experience

Game UI. Business telemetry.
Same screen.

Mission card

Upgrade your home network

80% · +250 XP
Achievement
Unlocked

Network Expert

Earned by completing a full mission track.

Measured for the business

Completion rate per mission
Weekly return rate
Learning score uplift

This is where a game becomes enterprise technology.

Attention economics

Minutes inside the brand,
not seconds next to it.

A social ad2 to 5 seconds
A video ad15 to 30 seconds
A branded game worldMinutes at a time, visit after visit

Interactive ads hold attention 47% longer and drive 9x higher purchase intent than passive ads. Magna / IPG Media Lab study

Market precedents

The market is
already playing.

T-Mobile · USBi-weekly branded in-app games with rotating partners. 50% of customers engage; 95K plays per minute at peak. CataBoom case study
Umniah · JordanGamified telecom app: 1.3M plays a month, 73% completion, 200K clients engaging monthly. Drimify case study
ČSOB · CzechiaMoney missions for kids 8-12 inside the banking app, launched with Mastercard, 2026. Kurzy.cz / e15
Globe · PhilippinesMini-games and game tokens built into the telecom loyalty program. Globe Rewards, Comarch

The engine is not a concept

0

new content stages produced in the last two months.

Live in Israel, Kuwait, Brazil 4 platforms: Web, iOS, Android, Tablet 4 languages

Today, in the field

Same engine, three branded worlds.

City theme worldCity program
Soccer theme worldSoccer program
Innovation theme worldInnovation program

Family learning worlds running today with schools, municipalities and brands. Every element is replaceable: logo, colors, characters, topics, language.

Use case · Banking

An acquisition engine
for families.

Kids join the bank’s branded world of money missions: saving, smart spending, how a bank works. The bank earns brand affinity with the next generation, and a warm reason to talk to the parents.

The parent moment

“Your kid just reached Level 14 in Money Masters. Want to open their first youth account and continue the journey?”

Smart Saving

Month 1 · launch campaign

Intro to Investing

Month 2 · new stages and rewards

Kids & Money Week

Month 3 · special content week

Family Budget

Month 4 · family challenge

The partner dashboard

Full visibility, full control.

Live analytics, aggregated only, no personal child data: active families, campaign performance, return rate, learning uplift.

partners.yourbrand.app
Partner analytics dashboard

Commercial model

A recurring service,
not a one-off project.

01

One-time setup fee: full branded app creation.

02

Fixed monthly or annual service fee.

03

Ongoing content updates.

04

New campaigns, topics and stages added continuously.

05

Maintenance, support and analytics.

06

Amdocs provides Implementation and Account Management.

The monthly fee is not maintenance. It is a stream of new missions.

Turn every customer journey
into a mission.

Amdocs brings

  • Telco and bank relationships
  • Implementation and Account Management
  • Support at scale

NickAcademy brings

  • The white-label engine
  • Content production and pedagogy
  • Product roadmap

Next

  • Align on setup plus recurring
  • Pick the first prospect
  • Joint pitch materials

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